Match Review [ Read This Before Signing Up ]

DatingInsider by DatingInsider
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When you think back to who the dating site OGs are you might not even think of Match. Probably because you weren't born when they were founded. Because I sure wasn't. has been around since 1995 and is still around by nothing short of a miracle.

Think about how fast things expire on the internet: Snapchats only last a second, Instagram stories are fleeting, and let's not forget Vine (RIP).

How is Match still around? Is it a time capsule much like the Space Jam website? Or has Match changed with the times? How does Match stand up against a whole new generation of dating apps?

I – a millennial – joined to give you my full and comprehensive review. Read on to discover how this dating-site trailblazer fairs against today's competition:

  1. First Impressions:

    Okay, let's be honest: they could use a little help in the graphic design department. Their site does look the very early 2000s to me. I feel that they could use some serious rebranding (they should take a note from OK Cupid's redefine DTF campaign).

    After the initial sign-in screen, I'm actually quite pleased with the layout of the sign-up screens. I think that the blue screen and white text is actually quite sleek and beautiful! Not to mention effective!

    The sign in screen is easy to use but isn't overwhelming like some other dating sites. You're asked the important questions: what you want in a partner, if you drink, if you smoke, if you have kids, etc. And you're asked to fill out a short about you! Only 100 words! This is such a great balance between sign-up-and-go-for-it and let's-ask-you-about-every-tiny-detail-of-your-life.

    I was a big fan of the sign in process. However, once you're in the site, it's back to the same ol' shitty, dated, bulky looking graphic design.

    It makes sense that the target audience is people in their 30's (I'm guessing it is because on the login screen it has pre-populated answers for what you're looking for, and the age range was prepopulated with “between 35 and 45”). Though, I think that any generation would be attracted to slightly better graphic design. Nothing too cool that it would be off-putting, but something simple and sophisticated.

    Dating apps are like partners in that way, huh? You want someone that looks good just like you want an app that looks how you want to feel.

  2. Features:

    Match has done a great job of integrating the classic searchable grid dating site style with the recent advent of swipe-able dating. I think that they've created a great way to swipe through people without rendering the grid completely useless or undesirable.

    When it comes to profiles, upon sign up, you're only filling out some of what your profile has the potential to be. There are tons of unanswered questions on the site like what kind of pets you like or what your current goals are. This helps for those of us out there (which I know is most of us) talk about ourselves without sounding redundant.

    Or, if you don't want to answer your own questions you could have a professional do it for you. Granted you'll have to pay $40 bucks for someone to do it for you, but if you're really trying to get a good match, it could be worth spending that money to have a dating pro fill your profile out in your stead.

    I think this is a great feature for those busy professionals or for those who've failed at dating apps in the past but are looking for a long-term partner.

    In addition to these special little features, you'll find the basic messaging and setting capabilities you'll find on most dating apps.

  3. Pricing and membership details:

    Let's be real: if you want to use this site at all, you're going to have to subscribe. Really, if you want any hope of getting matches, you're going to have to subscribe.

    Don't believe me, okay well here's what you get for free: daily matches, ability to search for matches, appear in match results, and ability to send likes.

    That's it.

    Here's what you can do if you decide to upgrade: send messages, receive and reply to messages, see views and likes, as well as block people. So, if you want to communicate other than with smoke signals and psychic linking you're going to have to upgrade. And that'll cost you $20 per month for six months or $25 a month for three months. That's no small price.

    If you were to go with the 6-month option, this site would cost you $300 a year to use. And that's not guaranteeing a match or any success really, that's all on you.

  4. Pros:

    • Detailed bio prompts : For me, the way that the bio is structured is a huge plus for me. I love how the questions and prompts help you talk about yourself in a way that isn't self-indulgent and helps you reveal important information about yourself.

      I think that the number one place that everyone screws up on dating sites is when it comes to their bio. What you think is the most important thing about you might not resonate with the masses, or it might actually be really off-putting.

    • Percent match : One thing I hate about modern dating sites is that you match with someone, but what is that match based on. With dating sites like Match, you're actually shown what percent of answers that person had matched with yours!

      This way you know that you're not just matching with someone because they're attractive, but you're matching because you have the same wants, needs, and dealbreakers.

    • Events and webinars: I love a dating app that has events! This is such a great way to make dating personal again. They hold mixers and other singles nights. This is great for people who shine in person and less so online.

  5. Cons:

    • One thick ass paywall : While I really appreciate this app and what it's doing for its customers, I think that the price is pretty steep. I think that people who are well established in their career can afford this site, but young people just can't or don't feel the rush to yet.

      There are other sites that do similar things for a much lower price point.

  6. Conclusion

    I don't hate I just think and I are from very different times. I think that if I were in my 30's and still single, I'd want to join Match. But as of right now I think that there are other younger-feeling dating apps - like Badoo or Zoosk - that suit my needs.

    However, if you're looking to seriously date people in their mid to late 30's or older, I think that Match is the place for you.

    4/5 Stars

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